This video is really useful for whenever you get stuck for ideas... Chris Do runs a working session with his team for how to use 'search' as a way to get inspiration.
The key points I took from this are:
- 'To thrive in the knowledge economy you have to learn how to learn...'
- That's where searching comes in - 'use Google as a collaborative creative partner'.
- Type slowly as Google will tell you what people generally look for
- Check out the definition of the word first to make sure it means what you though
- Go to images - if in 3 flicks of the screen you can't see what you're looking for, you need to type in another word
- Start broad, then become more specific
- Add 'concept' or 'idea' or 'metaphor' after the word to go deeper
- Sometimes Google can be a bit 'noisy', or overwhelming... so if you're looking for images, try shutterstock or other stock image sites
- Images are very effective when they combine two separate things, to find a common thread
- Find an image you like, go into it and see what meta tags have been attributed to it. Sometimes the words in these meta tags are just what you're looking for
- Save any image that grabs you at all
- Keep drilling down on the images you like, looking at related images or those from the same artist / photographer, until you find the ones that hit the spot
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