Facebook Ad Insights: How Big Brands are Using Facebook Tactics in Their...

Some of my key take-aways from this:

- Concentrate on your audience - use tools to analyse and understand your target market

- Make sure your ad loads quickly - Facebook is prioritsing quick-loading ads as they give a better customer experience

- Smart Marketer use their Facebook ads in 3 phases:
1: creating awareness for new customers,
2: re-targeting people who have already engaged but not bought
3: rewarding loyalty for existing customers

- leads that come from Facebook tend to be less 'warm', so the nurture sequence is critical

- Facebook advertising is more expensive than it used to be, but they are offering so much more now in terms of their toolsets etc.