Jimmy Kim talks us through his system for emailing his list, or 'tribe', as he calls them. By this, he means they recognise him on a more familiar level than as an email marketer.
He says that when you're growing your list, you have to create an amazing experience for your subscribers.
They need to feel as though the balance between what they're given, and what is asked of them, is always in their favour - which he then goes on to demonstrate using cookies :)
Generally there are 3 types of marketer:
- Marketer Type 1 - only sends promotions, nothing of value
- Marketer Type 2 - sends a lot of content and great value, but never actually markets anything
- Marketer Type 3 - provides a great balance between content and promotions
Jimmy demonstrates his 'cookie system' and suggests that the following works to provide this great balance between giving value, and sending promotions, as it never leaves the subscriber feeling empty-handed.
- Days 0, 1, 2, and maybe even day 3 - give them a 'cookie', so good content / training
- Days 4 and 5 - take away cookies - i.e. send promotion emails
- Days 6 - content / training
- Days 7 - promote
Now, not all of us like to email every day, but I think the same process would apply:
- 3 or 4 emails of content
- 2 emails with promotions
- 1 email of content
- 1 email with a promotion
- repeat... :)
Thanks Jimmy!!
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