Seth Godin on marketing, storytelling, attention, and the future of work

Great insights from Seth Godin...  Some of the key points I took are:

'Permission marketing is the idea of delivering anticipated, personal, and relevant messages that people want to get'.

Focus on  'working our way to a place of relevance' 'patiently building an asset... and earning attention'

People 'process information by telling themselves a story'

'Redefine authentic self as consistent self'

'We need to find meaningful work'