How To Learn Anything Faster - 5 Tips to Increase your Learning Speed (F...

Really useful video, giving tips on how to reshuffle our working time so that it's truly effective.   It details these 5 tips:

1 - Deconstruct the skill, and use the Pareto Principle - the 80/20 principle.  Focus on just the 1 or 2 tasks that will give you the majority of the results.

2 - Have a laser-like focus and use the Pomodoro Technique.

This is where you shut down all external distractions and fully focus on the task for around 20 - 25 minutes, then take a 5 min break.  After 4 of these sessions, so after around 2 hours of this, take a longer break.  Apparently this increases productivity significantly, so is a great tip!

3 - Learn by Doing -and gain experience by making mistakes

4 - Be Persistent - fight through the 'dip', which is the time after your initial excitement, when things aren't happening as quickly as you wanted them to and a lot of people quit

5 - Get Enough Sleep - sleep consolidates memories, and allows our brains to continue developing given all the new information we're consuming.  The video explains this Brain Plasticity Theory.

Why you should define your fears instead of your goals | Tim Ferriss

I love this - Tim Ferriss talks us through the Philosophy of Stoicism, and the key points I took from this are:

- perform Fear Analysis, in the same way you would Goal Analysis
- anything that is making us worry about taking a forward action, should be analysed to find out why.  - sure, your fear might be well founded and completely valid, but just work through it and then you'll know for certain.
- otherwise you'll be able to find work-arounds in case the 'what if' scenario actually happens
- this is similar to the risk analysis that I used to perform in my previous life as a project manager - understanding what can go wrong, and mitigating that is the best way to get comfortable with your decisions

it's good to be BACK !!!

AMAZON BUYS WHOLE FOODS - DAILYVEE SEASON 3: PART 5 OF 6

Some of my take-aways from this vid:

- 'The new world is going to eat the old world'.

- If you're winning at the moment - don't let someone else buy you, 'buy yourself'.

- Innovation always wins

- White space in Snapchat...  just a snippet he dropped, but could be worth exploring!

Facebook Ad Insights: How Big Brands are Using Facebook Tactics in Their...

Some of my key take-aways from this:

- Concentrate on your audience - use tools to analyse and understand your target market

- Make sure your ad loads quickly - Facebook is prioritsing quick-loading ads as they give a better customer experience

- Smart Marketer use their Facebook ads in 3 phases:
1: creating awareness for new customers,
2: re-targeting people who have already engaged but not bought
3: rewarding loyalty for existing customers

- leads that come from Facebook tend to be less 'warm', so the nurture sequence is critical

- Facebook advertising is more expensive than it used to be, but they are offering so much more now in terms of their toolsets etc.

How To Build A Social Media Following— Get Started

Don't know what to post about?  This is really helpful, and gives some great examples.

Some of my key take-aways:

- People are interested in the different stages of creation, not just the final product - don't ignore the struggle of the process
- Don't just post the same thing everywhere, each platform should sound and feel different as the audiences have different expectations...
- Quality content is better than constant content - although don't forget that consistency is really important.

Email Marketing Trick to Get Raving Subscribers: The Indoctrination Sequ...

My previous post noted the importance of nurturing your email subscribers - and this is a great summary for how to do this!  What I took from this video:

People have such information overload that within a week they will forget who you are, and why you are emailing them... so Till Boadella suggests you prevent this by using an ‘indoctrination sequence’ 😊

This is usually a sequence of 3 or 4 emails, the only purpose being to position you and your brand in your subscriber’s mind.  These should hit a few different triggers – such as authority, social proof, community, and likeability.

First - welcome them to your community: explain what you do, who you help and how.  Remind them why they’re receiving the email.

Then do a few story videos about yourself, what you’ve done, basically anything that positions you as an expert.

List control is really important – i.e. that people on your list trust you, and will take the actions you recommend.  A great way to get list control is to use this indoctrination sequence.

Once they’ve completed this sequence, your subscribers should then be added to the general broadcast list.

Thanks for this, Till Boadella!