3 Email Followup Strategies That Actually Get Responses - Alex Berman

Alex Berman from InspireBeats talks about how to do effective email follow-up.  This is more on an individual and personal level though, so not for cold leads.

1: The Personal Connection follow-up:  Find a personal connection with each lead, perhaps from one of their profiles, or if they've already told you something about themselves.  This is the most effective strategy of the 3

2: The Excited follow-up: let them know how excited you are to start working with them.

3: The News Item follow-up: use a piece of news that relates to them, to, well, relate to them :)