Effective Email Follow Up Sample

Freddy Rodriguez talks us through how to build a relationship with your email list.  This video is a few years old now, but the information still seems to be totally relevant!

In general people need to be exposed to a product or idea at least 6 times before they will buy.  This extends to individuals, so marketers, as well.  I've heard recent stats say people buy, generally, between the 7th and 13th contact... Either way, in your emails you need to consider the following items:

1. Attractive headline:  you don't want your email to look like spam.  People are already looking for a reason to delete your email.

2. Relate to them, then request them to click: build it up so they feel motivated to do so.

3. Follow up with your leads regularly, otherwise they will forget about you. He recommends at least once a day, although I confess I think that would be more likely to make people unsubscribe...

Some other tips I found useful:

- For some reason, if you put the Re: in the title this helps with the open rate.  Usually re. means regarding, but with email it seems to suggest you're replying to them.  This can make people curious to open it...

- Add something personal to the headline.

- Go through emails that you've received yourself, and see which ones you find intriguing to open...  Model your email headlines on this.