Effective Email Follow Up Sample

Freddy Rodriguez talks us through how to build a relationship with your email list.  This video is a few years old now, but the information still seems to be totally relevant!

In general people need to be exposed to a product or idea at least 6 times before they will buy.  This extends to individuals, so marketers, as well.  I've heard recent stats say people buy, generally, between the 7th and 13th contact... Either way, in your emails you need to consider the following items:

1. Attractive headline:  you don't want your email to look like spam.  People are already looking for a reason to delete your email.

2. Relate to them, then request them to click: build it up so they feel motivated to do so.

3. Follow up with your leads regularly, otherwise they will forget about you. He recommends at least once a day, although I confess I think that would be more likely to make people unsubscribe...

Some other tips I found useful:

- For some reason, if you put the Re: in the title this helps with the open rate.  Usually re. means regarding, but with email it seems to suggest you're replying to them.  This can make people curious to open it...

- Add something personal to the headline.

- Go through emails that you've received yourself, and see which ones you find intriguing to open...  Model your email headlines on this.

It's All In The Follow-Up

It's All In The Follow-Up...

This is something my coaches keep telling me... It's all in the follow-up!

When you start off in digital marketing, you're really focused on getting people on to your list... and it's hard to see much past that. You're thinking of what value you can give to them initially, and how to encourage them to sign up to the value you can give them longer term. The last thing you want to do, is then stop providing that value!

Giving people the opportunity to buy really useful things from you, that you've researched yourself and are confident in recommending - sure, that's valuable! But only if they like you, and trust you - trust that you have actually researched the product, and that you do actually believe it's a product worthy of recommendation.

Until then, you're just a stranger trying to sell them something... Would you really blame them for unsubscribing? Then all that time, effort, and money you put into getting them on your list is wasted.

I'm at the point now where my list is looking quite healthy, and I'm refining ways to grow it quite successfully. However, I am noticing I'm getting more unsubscribes than I would like. Not lots, but each time it feels a bit personal... I hate to think that I'm annoying the people I'm trying to help!

So, over the next few weeks I will be focusing on how to improve my email follow-ups, and basically nurture my list!

You are going to see me post a number of videos, together with my key take-aways, which I hope you will also find really useful.

The first video I recommend you watch is Till Boadella's description of his Indoctrination Sequence that he uses to nurture his list. I already shared this on my blog with the notes I took from it, so please see that article here.