Effective Email Follow Up Sample

Freddy Rodriguez talks us through how to build a relationship with your email list.  This video is a few years old now, but the information still seems to be totally relevant!

In general people need to be exposed to a product or idea at least 6 times before they will buy.  This extends to individuals, so marketers, as well.  I've heard recent stats say people buy, generally, between the 7th and 13th contact... Either way, in your emails you need to consider the following items:

1. Attractive headline:  you don't want your email to look like spam.  People are already looking for a reason to delete your email.

2. Relate to them, then request them to click: build it up so they feel motivated to do so.

3. Follow up with your leads regularly, otherwise they will forget about you. He recommends at least once a day, although I confess I think that would be more likely to make people unsubscribe...

Some other tips I found useful:

- For some reason, if you put the Re: in the title this helps with the open rate.  Usually re. means regarding, but with email it seems to suggest you're replying to them.  This can make people curious to open it...

- Add something personal to the headline.

- Go through emails that you've received yourself, and see which ones you find intriguing to open...  Model your email headlines on this.

It's All In The Follow-Up

It's All In The Follow-Up...

This is something my coaches keep telling me... It's all in the follow-up!

When you start off in digital marketing, you're really focused on getting people on to your list... and it's hard to see much past that. You're thinking of what value you can give to them initially, and how to encourage them to sign up to the value you can give them longer term. The last thing you want to do, is then stop providing that value!

Giving people the opportunity to buy really useful things from you, that you've researched yourself and are confident in recommending - sure, that's valuable! But only if they like you, and trust you - trust that you have actually researched the product, and that you do actually believe it's a product worthy of recommendation.

Until then, you're just a stranger trying to sell them something... Would you really blame them for unsubscribing? Then all that time, effort, and money you put into getting them on your list is wasted.

I'm at the point now where my list is looking quite healthy, and I'm refining ways to grow it quite successfully. However, I am noticing I'm getting more unsubscribes than I would like. Not lots, but each time it feels a bit personal... I hate to think that I'm annoying the people I'm trying to help!

So, over the next few weeks I will be focusing on how to improve my email follow-ups, and basically nurture my list!

You are going to see me post a number of videos, together with my key take-aways, which I hope you will also find really useful.

The first video I recommend you watch is Till Boadella's description of his Indoctrination Sequence that he uses to nurture his list. I already shared this on my blog with the notes I took from it, so please see that article here.

How to Spot Fake News

How to Spot

These days, it’s impossible to not hear about fake news unless you live under a media-free rock. These made-up stories are not new, however, and they have been around for decades, with tabloids leading the pack before the Internet and social media wave exploded.

Social media and millions of Internet sources have made fake news a challenging problem to deal with. Thousands of people share a Facebook news story without verifying the source or the content. Trending hashtags on Facebook, Twitter, and other social media sites sensationalize stories that have false premises or simply are not true in any way. So how do you be careful so that your business shares quality information and not fake news?

Examine the source page for legitimacy

Does the website look like the page of a reputable news agency? First, look at the website url (www.thedomain.com). Look at the About, Staff and Contact pages and see whether they pass the “sniff test”. If you have a masthead that’s filled with stock photographs, identical bios, lots of ads for suspect information and names that sound made up, chances are you’re on a site that’s masquerading as a news publication.

Read through the article for red flags

Do you see many spelling or grammar errors? Are the sources cited not available? Does the information seem outlandish or unbelievable?

Look at the author byline

Some fake news websites create author bylines of people that don’t exist. You can see whether the author created any other pieces by searching for their name online.

Check with Snopes.com

This website has long dedicated itself to debunking urban legends, and they’re doing the same thing with fake news websites. You can see whether a website is known for publishing fake news, as well as the legitimacy of their claims.

Google the site statistics

If you think a news story is fake, Google any statistics or research studies in the piece. If you can’t track down this information, chances are the site made it up to support news that isn’t real.

Are you on a humor or satire website?

One of the most well-known satire news sites is TheOnion.com, but even its fame doesn’t stop people from thinking it’s actual news. 

Many humor sites will include a tagline or an explanation that the news on the site isn’t real, so take a look at the company page if you have doubts.

Use fact checking websites

FactCheck.org and PolitiFact.com are two handy resources for finding the facts about a situation. You can check info on these pages without sorting through a lot of search results.

Fake news is a major problem in the social media age. Use this list to determine whether you’re reading and getting ready to share a real story or something someone made up to get advertising dollars. Sharing other people’s content is an important aspect of business social media sharing, it’s simply important to know your sources to maintain your company credibility!

This article was posted on April 4, 2017 by Mike Gingerich:

https://www.mikegingerich.com/blog/spot-fake-news/

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