The Secret to Self-Motivation | The 5 Second Rule

Mel Robbins gives us such great insight into why we stop ourselves from making changes, even when we know those changes are the best thing for us!

It's called the 5 Second Rule... and it's incredibly simple.  In fact, it's just too simple for me to summarise here - as it would just get dismissed straight away.

I absolutely recommend you watch her explanation of how our brains work, and how we can work with them to keep moving forward towards our goals :)

WILL 2018 BE THE YEAR THAT YOU 'JUMP'?

A wonderful speech from Steve Harvey, beautifully edited and illustrated.  Enjoy!

Email Marketing: Setting Up a Lead Nurturing Email Sequence

Gary from 3Bug Media takes us through his email nurturing sequence.  We definitely start to see patterns here as it's very similar to the others we've seen, but it's good to see his personal take on it.

So, he explains that if someone has wanted our initial offer enough to give them our email address it means they're interested in our business, but not ready to buy yet...  

The lead nurturing sequence is designed to move them along the path to becoming a paying customer.  


This sequence involves the following:

- welcome email: thank them, set expectations
- educate: with tips, videos, blogs etc
- inform: tell them about new services and other products that you provide
- send offers: discounts, promotions, encourage them to buy
- personalise your business and your brand: give pictures or videos of 'behind the scenes' etc


Key Tips:

- Keep the message clear - just one, or two topics per email, tops
- Just one clear CTA (call to action) per email
- Try to use visuals in your emails, particularly if you're in 'e-commerce'
- If you're using text at all, and have their first name, then use the auto-fill option so that you're sending the email to them personally
- Get people to engage with your emails - e.g. end the first email with a question, such as 'what challenges are you dealing with at the moment'.  
- If they respond, then future emails are more likely to go into their main inbox folder, instead of spam etc.


Recommended sequence of emails is below - and set up a different sequence for each lead capture offer you have, so that the emails are related to the problem you're trying to solve:

1 - welcome email, sent immediately after sign-up.  Set expectations of what you'll be sending, end it with a question
2 - education email - FAQs, use cases of how to use the product, data, research stats etc
3 - another education email
4 - offer, encourage to buy
5 - education 
6 - inform them of other products and services you provide
7 - personalise, tell them your story, how you got started, highlight some team members, or show how you do you research etc
8 - offer
9 - education


This sequence will take approx 3 weeks.  Then move them over to your main email list, for all the general broadcasts / emails that to send to all.

Create Your Email Marketing Tribe - The perfect email sequence - The Coo...

Jimmy Kim talks us through his system for emailing his list, or 'tribe', as he calls them.  By this, he means they recognise him on a more familiar level than as an email marketer.

He says that when you're growing your list, you have to create an amazing experience for your subscribers.  

They need to feel as though the balance between what they're given, and what is asked of them, is always in their favour - which he then goes on to demonstrate using cookies :)

Generally there are 3 types of marketer:

• Marketer Type 1 - only sends promotions, nothing of value
• Marketer Type 2 - sends a lot of content and great value, but never actually markets anything 
• Marketer Type 3 - provides a great balance between content and promotions

Jimmy demonstrates his 'cookie system' and suggests that the following works to provide this great balance between giving value, and sending promotions, as it never leaves the subscriber feeling empty-handed.

• Days 0, 1, 2, and maybe even day 3 - give them a 'cookie', so good content / training 
• Days 4 and 5 - take away cookies - i.e. send promotion emails
• Days 6 - content / training
• Days 7 - promote

Now, not all of us like to email every day, but I think the same process would apply:

• 3 or 4 emails of content
• 2 emails with promotions
• 1 email of content
• 1 email with a promotion
• repeat...  :)

Thanks Jimmy!!

How To Write a Killer 7 Day Email Follow Up

Justin Brooke from IMScalable.com talks us through the 7 day email follow-up that he uses for each new lead.  I guess these don't have to be sent every day, if you'd rather you could send them every 2 or 3 days, just make sure you're consistent with that.


Email 1:  
Generally you will have used some kind of lead magnet to encourage them to give you their contact details, such as a free gift.  So obviously the first email should include whatever you've promised them.

Also, make sure you welcome them, then set their expectations for what's coming next.  Let them know you'll continue emailing them, and even list out what emails they can expect from you.  

Then briefly introduce yourself, your company, or the product. Also, recommend they white-list your email so you don't go into their spam folder.  

Finally, add a P.S.  Justin usually puts something like: Hey, I reply to every email I receive, so send me a question about anything you like - such as what's your biggest question about your business.

Email 2: 
Tell your story, so that your customer can relate to you.  Let them know why they can trust you as a provider of solutions for them.

Email 3: 
Establish a common enemy, so they feel like they're on the same team as you.

Emails 4, 5, and 6: 
Give them content, that keeps them in the same frame of mind - so articles about the solutions you're providing, without any hard sell at this point.  At the bottom of the emails you can have a soft pitch, but make sure this feels appropriate.

Email 7: 
Here's where the hard sell comes in.  Include social proof, such as testimonials, to show them why 'this' is the solution they're looking for, and you're the person to provide it to them.

3 Email Followup Strategies That Actually Get Responses - Alex Berman

Alex Berman from InspireBeats talks about how to do effective email follow-up.  This is more on an individual and personal level though, so not for cold leads.

1: The Personal Connection follow-up:  Find a personal connection with each lead, perhaps from one of their profiles, or if they've already told you something about themselves.  This is the most effective strategy of the 3

2: The Excited follow-up: let them know how excited you are to start working with them.

3: The News Item follow-up: use a piece of news that relates to them, to, well, relate to them :)

Effective Email Follow Up Sample

Freddy Rodriguez talks us through how to build a relationship with your email list.  This video is a few years old now, but the information still seems to be totally relevant!

In general people need to be exposed to a product or idea at least 6 times before they will buy.  This extends to individuals, so marketers, as well.  I've heard recent stats say people buy, generally, between the 7th and 13th contact... Either way, in your emails you need to consider the following items:

1. Attractive headline:  you don't want your email to look like spam.  People are already looking for a reason to delete your email.

2. Relate to them, then request them to click: build it up so they feel motivated to do so.

3. Follow up with your leads regularly, otherwise they will forget about you. He recommends at least once a day, although I confess I think that would be more likely to make people unsubscribe...

Some other tips I found useful:

- For some reason, if you put the Re: in the title this helps with the open rate.  Usually re. means regarding, but with email it seems to suggest you're replying to them.  This can make people curious to open it...

- Add something personal to the headline.

- Go through emails that you've received yourself, and see which ones you find intriguing to open...  Model your email headlines on this.